WINNIPEG, MB – Imperial Properties has launched a new responsive website designed to help the owners of multi-family rental properties under the company's management better promote their properties and keep vacancy rates low.
Among the new website's marketing features are the ability to search for nearby amenities, schedule a showing and submit a rental application, including making the security deposit by optional credit card payment. The site also offers photos, floor plans and, in some cases, videos of the properties.
This new website precedes the launching of optional custom websites for the company's managed properties, an offering Imperial Properties plans to make available later this summer. These websites will allow multi-family properties to have their own individualized online presence and brand, bolstering the overall value of the owners properties as well as providing value to current and prospective residents. Imperial Properties will be one of Canada's first property management companies to offer property owners this type of marketing service.
"We are very excited about the debut of this industry-leading website," said Adrian Schulz, ACCI, president and CEO of Imperial Properties. "Our managed rental properties will be better able to attract prospective residents, as well as retain existing residents, thanks to the easy access it provides to the information people are looking for when they're exploring the rental market."
Imperial Properties has also made strides in its marketing system that allow property vacancies to automatically appear on websites favored by potential residents during the search process, such as Kijiji, Craigslist and UsedEverywhere. This provides considerable benefit to property owners, as it helps reduce the time it takes to fill rental vacancies.
"Imperial Properties is committed to leading the way in rental property marketing," said Schulz. "Thanks to our use of cutting-edge technologies, we are able to track the information related to leads and conversions that help our property owners market their properties and, in turn, keep vacancy rates down. We know where marketing dollars are being spent, and where they are having the greatest effect. In an increasingly competitive rental market, property owners know they can expect us to provide the services they need when it comes to marketing their properties."
Imperial Properties offers its property management services to owners of residential and commercial properties from its offices in Winnipeg and Regina. The company prides itself on its ability to offer high quality service and operational consistency to its property owners, including those with properties in both markets. To learn more about Imperial Properties, visit http://www.imperialproperties.ca.